Managing Director
Banijay Mexico and US Hispanic
Nicolás McCormack, WBD, and Luis Carlos Velázquez, Grupo Xcaret to deliver a Keynote
During the session, held on 20 November at 09.00, the speakers will address:
YouTube to deliver opening Keynote
Under the theme Winds of Change: The Forces Driving Video’s Next Chapter, Juan Pablo Robert, Head of Media Companies for YouTube Spanish Latin America, will kick off the market’s new Creator Economy track on Wednesday 19 November at 09:00.
New Branded Content Program
Developed in partnership with PRODU, in collaboration with the Branded Content Marketing Association (BCMA) in Spain and Mexico, and backed by industry experts Miguel Villarruel Argañaraz (Publicis Media) and Marcelo Romeo (Newsan), this ambitious initiative brings a fresh international perspective and high-level expertise to the region’s fast-evolving branded content ecosystem.
An all-inclusive experience
MIP CANCUN is held in an all inclusive resort and convention center: a hub where business opportunities unfold from breakfast to dinner, all in one location.
Over three days, MIP CANCUN brings the entertainment industry to Latin America for the most efficient business event in the region, with guaranteed pre-arranged meetings and top level networking for content distribution, co-production and more.
In Latin America, the media and entertainment industry is constantly adapting to new trends. BB Media analyzed in detail the distribution and impact of streaming platforms in the region, to identify the content offerings and habits and preferences of users.
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At RX’s MIP CANCUN Show, everyone belongs. We cultivate a culture of inclusion at all our events, where the very things that make each of us unique are celebrated. Our exhibitors, attendees, partners and event colleagues are people from a wide variety of backgrounds, who make our shows stronger and our collective experience richer. Now, be YOU.