CEO & Co-Founder
BTF Media
Connecting LatAm & US Hispanic Content with the World
18-21 November 2025
Moon Palace, Cancun, Mexico
Nicolás McCormack, WBD, and Luis Carlos Velázquez, Grupo Xcaret to deliver a Keynote
During the session, held on 20 November at 09.00, the speakers will address:
- The increasing role of brands within the audiovisual ecosystem.
- The evolution of branded content strategies in the region.
- Fresh models of collaboration emerging in the market.
YouTube to deliver opening Keynote
Under the theme Winds of Change: The Forces Driving Video’s Next Chapter, Juan Pablo Robert, Head of Media Companies for YouTube Spanish Latin America, will kick off the market’s new Creator Economy track on Wednesday 19 November at 09:00.
New Branded Content Program
Developed in partnership with PRODU, in collaboration with the Branded Content Marketing Association (BCMA) in Spain and Mexico, and backed by industry experts Miguel Villarruel Argañaraz (Publicis Media) and Marcelo Romeo (Newsan), this ambitious initiative brings a fresh international perspective and high-level expertise to the region’s fast-evolving branded content ecosystem.
The most efficient content and co-production market in Latin America
An all-inclusive experience
MIP CANCUN is held in an all inclusive resort and convention center: a hub where business opportunities unfold from breakfast to dinner, all in one location.
Over three days, MIP CANCUN brings the entertainment industry to Latin America for the most efficient business event in the region, with guaranteed pre-arranged meetings and top level networking for content distribution, co-production and more.
Top executives coming at MIP CANCUN
Francisco Cordero
Coty Caglio
SVP & MD, Production Latin America & US Hispanic
Sony Pictures Entertainment
Carlos Sanchez
Head of Global Business Development, Media
Protégé
Carmen Gloria Román
Executive Producer of International Content
Canal 13
Silvina Dell´Occhio
Gerente Regional de Contenidos Ficción, documental & entretenimientos
Torneos
Marie Leguizamo
Managing Director
Banijay Mexico and US Hispanic
Marcela Velasco Cámara
Marketing Graduate
Telcel
Eugenia Velez
VP Programming & Marketing
RCN Television
Maca Rotter
CEO
La Panadería licensing & marketing
Juan Pablo Robert
Head of Media Companies for
YouTube Spanish Latin Americ
Felipe Baquero
Sr, Manager Content Distribution & Partnerships - The Americas
The LEGO Group
Ignacio Martin Galliano
Content Manager
Telecom Flow
Fidela Navarro
CEO and Executive Producer
Dopamine
Anouk Aaron
VP of Content Production
WBD
Ana María Olabuenaga
Publicist and Writer
Olabuenaga & Cuchí
Nicolás Mc Cormack
Vicepresidente de AdSales para México & Centroamérica
Warner Bros. Discovery
Leonardo Aranguibel
VP of Strategy & Operations
The Walt Disney Company Latin America
Fernanda Perez
Producer
Blurr Stories
Rojo Studio
Maria Cecilia Abraham
Unscripted Director Latam and USH
WBD
Carlos Quintanilla
VP & Head of Content and Production, LATAM and USH
Sony Pictures Entertainment
Mauro Pelaez
Manager Programming and Acquisitions
AMC Networks International Latin America
Abril Frayre de la Torre
Strategic Partner Manager, YouTube Content Partnerships, SPLA
YouTube at Google
Caroline Servy
Managing Director
THE WIT International Services
Rami David
Vice President Global Business Development
Redge Technologies
Marcelo Romeo
Marketer / Comunicador
Newsan
Marie Leguizamo
Managing Director
Banijay Mexico and US Hispanic
Catalina Porto
Head of TMS México & Colombia
The Mediapro Studio
Fred Black
Research Director
Ampere Analysis
Jorge Fajardo
Executive Producer
Hunters
Michelle Wasserman
SVP
Banijay Entertainment
Catalina Ramos
BD OTTera Latam
OTTera
Pablo Ghiglione
Head of Sales and Coproductions
GLOBO
Adriana (Dida) da silva
VP & MD International Productions
Floresta
Claudia Contreras
CMO / PPG
Comex
Andres Badra
Executive Chairman & CEO
Venevision Media
Andrew Negrin
Vice President, Brand Partnerships & Innovation
Sony Pictures Television
Maria Rua Aguete
Head of M&E
OMDIA
Patricia Daujotas
Director of Content
Canal 10 Uruguay
Ana Celia Urquidi
CEO
Atenea Media
Carolina Cordero
General Director
Buenos Aires Film Commission
Leonardo Padron
Guionista
Migue Wiernes Angeluk
CEO & Founder
WE Latam / VYCO
Billy Rovzar
CEO
Lemon Studios
Roxana Rotundo
CEO
VIP 2000
Janaina Tadeau
Latam Content & Business Strategy Manager
LG Electronics
Tiago Mello
Partner and Executive Producer
Boutique Filmes
Agustín Sacanell
Co CEO
Kapow
Tiago Campany
International Co-productions Executive
Globo
Agustín Sacanell
Co CEO
Kapow
Tiago Campany
International Co-productions Executive
Globo
Fernando Muñiz
CEO
America Multimedia
Raul Slonimsky
Director of Content Directv Latam
Vrio
Overview of the streaming market in Latin America
Whitepaper by BB Media
In Latin America, the media and entertainment industry is constantly adapting to new trends. BB Media analyzed in detail the distribution and impact of streaming platforms in the region, to identify the content offerings and habits and preferences of users.
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Welcome to MIP CANCUN. Now, be YOU.
At RX’s MIP CANCUN Show, everyone belongs. We cultivate a culture of inclusion at all our events, where the very things that make each of us unique are celebrated. Our exhibitors, attendees, partners and event colleagues are people from a wide variety of backgrounds, who make our shows stronger and our collective experience richer. Now, be YOU.